Ship Fast. Distribute Faster.

Revenue or learning.

Every project either makes money or teaches something valuable. No vanity metrics.

Kill fast.

Timing misses and market misreads go to the graveyard within weeks.

GTM you can run from a cave.

Strategies that don't need presence, long planning, or specific events. AI outbound. Short-form content. Programmatic SEO. Platform drops whenever you're ready—all without conferences, scheduled calls, or leaving your desk.

The startup is a folder.

Entire companies represented as directory structures hosted on git. Business logic, configuration, workflows—all readable and modifiable by agents. Infrastructure as code, but for everything.

Claude Code as the CMS.

Content management through agents and files instead of WordPress or headless platforms. Markdown beats admin panels when agents do the editing.

We skip the overhead.

Agents manage CSVs and scripts instead of paying for platforms. Direct API access to data providers replaces SEO tools, enrichment platforms, and CRMs. A skill.md instruction with a flat file beats most vertical SaaS.